Positive publicity is a powerful tool when operated correctly. That’s what I call public relations -- positive publicity. The term “PR” is so boring and antiquated. Many people don’t realize how powerful it is because they don’t seem to understand how it works. What I’m about to say flies in the face of what public relations insiders want entrepreneurs and business owners to think:
Millennial have latched onto the power of Instagram as one of the most effective marketing tools for the younger generation.