Meanwhile, Apple continues to push its high-end high-cost model, with a new push on the iPhone XS Max in India. Foxconn will be producing handsets in India for local sales – a first for the iPhone. This can be seen as a courageous decision, because not only is Apple’s market share in India is already falling.
To the delight of MacBook Air fans, Apple finally released a new MacBook Air with updated specs, features, and a new design in 2018. There was some unforeseen rain that hit the MacBook Air parade when the laptop's $1,200 price tag was announced. The original model cost $1,000, which was one of its main draws.