Not long after Rihanna debuted Fenty Beauty and its whopping assortment of 40 foundation shades, it became clear prioritizing diversity wasn’t just good for shoppers—it was good for business. Shades on both ends of spectrum that catered to skin tones previously ignored flew off shelves, and quickly, competitors followed suit. Dubbed the “Fenty Effect,” in the past year alone, Lush, CoverGirl, Maybelline, Flesh, and Dior, to name just a few, have all launched or expanded their foundation lines to include their own magic number of 40 shades.
Now, not to be outdone, MAC Cosmetics is making a big statement of its own: 60 is the new 40. Starting September 6, the brand will be offering an additional 18 shades of its best-selling Studio Fix Fluid SPF 15 foundation, bringing the total of hues up to—you guessed it—60. According to the brand, the expanded range accommodates both more skin tones and undertones.
Along with its long-wear matte foundation, MAC will now carry 53 shades of its Studio Fix Powder Plus Foundation, 33 shades of a brand-new 24-Hour Concealer, plus additional shades of its contour palettes, conceal and correct palettes, and Perfecting Powder.
The only downside to having a dizzying amount of options to choose from, is that shade matching naturally becomes more difficult. The brand has thankfully taken this into consideration and is launching a shade finder tool online.